As I sat at a corner table observing the shivering customers, I couldn't help but think about myself. Why did I choose to grab a cup of Starbucks as opposed to getting some coffee in the library? First of all, the library coffee is gross. But more than that, there is something about carrying around that cup with the little green logo on it. The decorated holiday cups seem to warm me up more, their contents somehow better and more sophisticated. This made me think back to the luxury brands we discussed in class. Other luxury products people buy to portray that high class image to the world are BMW, Fiji water, and Chanel. There are even luxury activities like yoga and tennis.
I ran into one Syracuse student, junior Lydia Shahmoon, who wasn't only buying her favorite Starbucks treat (a grande pumpkin spice latte) but was accessorizing with other luxury brands. She looked put together, sophisticated, and a little more on top of things than the average college student. She was successfully using these brands to portray a mature, adult, sophisticated image.
"I refuse to drink anything but their pumpkin spice lattes," Lydia said. "Their holiday cups make it extra cute."
Beyond the stylish coffee, Lydia was sporting quite a few other luxury accessories as well. A black Marc Jacobs bag (you can see it on the chair, although not too clearly), and a black Longchamp scarf.
"You can't really tell it's Longchamp," Lydia said "But if you look closely the Longchamp horses are embedded in the fabric. It makes it a bit more unique than just a plain black scarf."
After my conversation with Lydia I realized that is what luxury brands are all about. Not only are you exuding an image that says "I have class. I have style." It's that little bit extra that makes you feel special and that you are worth every penny.
No comments:
Post a Comment